Capitals of Culture

CulTourData – Supporting Data Driven Innovation for Tourism SMEs in European Capitals of Culture

Our Time Machine partner Consorzio Materahub Industrie Culturali e Creative is one of eight partners in the Cultour is Capital project CulTourData, standing for Supporting Data Driven Innovation for Tourism SMEs in European Capitals of Culture.

CulTourData is funded by the COSME program under the TOURINN action. CulTourData will build on the TraCEs – Cultour is Capital action (COSME Programme, 2018-2020) by strengthening the arrangement of a multidisciplinary ecosystem involving players in tourism, Creative Industries and digital fields. The project will enhance data-driven, accessible and transformative cultural tourism across Europe by organizing a two-fold support scheme that targets both tourism SMEs and European Capitals of Culture.

CulTourData targets tourism SMEs in the European Capitals of Culture and supports them to:

  • Develop a data-driven approach beyond the right website, tool or application, helping them grasp the importance of making data and analytics part of the tourism business strategies, offers and products, of their organizational processes and culture, if they want to be competitive, sustainable and attractive
  • Build the link between tourism destinations and tourism SMEs; the project focus on European Capitals of Culture and stretches the year event over a long- lasting period – from about ten years before the bid to a very long legacy – and actively involves tourism SMEs in the co-creation of the event, so as to spur sustainable tourism and sustainable development
  • Create a multidisciplinary business approach that leverages synergies between tourism, culture, creativity and digital technology
    Experience a challenging funnel-like support scheme that includes capacity building, mentoring and learning, along with a collaborative creativity-oriented matchmaking, other than opportunities for financial support.

The project will stimulate the rise of better accelerator programs in the ECoCs. It will foster the harnessing of collective intelligence and open data, boosting the collaboration of machines and humans from different fields and backgrounds, promoting the use and re-use of data and knowledge as it emerge from synergies among past, present and future ECoCs, tourism destinations and tourism businesses, digitally-advanced tourism businesses and others that struggle with setting foot on this path, private and public players.

For more information, please follow the links below.