Projects should contribute to all of the following expected outcomes:
Strategies for protection of the European linguistic capital at the era of the digital shift in economy, education and communication, which will include socially sustainable and economically affordable implementation measures and processes in the short and medium term.
A deeper understanding of the impact of digitalisation/language related technologies on the European linguistic capital, especially on the endangered languages and identity preservation of EU citizens.
Enhanced cooperation at the European level between experts on the subject and other relevant stakeholders including educational institutions.
Recommendations to inform multilingual policies on further measures to promote the learning and daily use of more than one language, while encouraging European youth to value and possibly undertake humanistic studies in particular in their native languages.
European languages are vehicles of our identity, behaviour and cultural perception. Communicating in their native languages, EU citizens connect with their cultural heritage, build their collective and individual identity and better understand the contribution of their national or regional culture to the European culture as a whole. However, in the globalisation era, some languages are dominating, leading gradually to a ‘language oligopoly’.
More than ever, so-called ‘international languages’ threaten less-spoken languages. The European language capital is at risk of impoverishment. The domination of digital technologies leads to changes in the way people exchange i.e. by disregardinglanguages’ rules (syntax, semantics and orthography) and underestimating humanistic education. Protecting Europe’s linguistic capital is essential to avoid cultural dilution, to strengthen European identity, culture and creativity and to promote mutual understanding and social inclusion, which serve social, economic and political stability in Europe.
Therefore, research should address tensions between globalisation and the preservation of European identities as expressed by languages, paying attention to policies and practices regarding the use of national and ‘international’ languages and their place in each country’s cultural, scientific, academic, social, political and economic life. It should develop evidence-based strategies and policy recommendations to help policymakers and stakeholders protect endangered European languages in the context of the massive socio-cultural and economic changes of the present era. Proposals should inform EU multilingualism policy and provide national education (and other) policies with guidance to better link EU citizens with each other as well as with their own language and literature tradition, which are the main repository of the European culture and history. In times when democracy faces cumulative threats, it is particularly important that proposals advise on ways where all languages spoken in Europe can harmoniously coexist and benefit from equal treatment, including the use of language digital technologies. Links can also be made to the projects developed under the topic HORIZON-CL2-2024-DEMOCRACY-01-10: Political participation in multilingual spaces.
Proposals should develop recommendations that empower citizens to utilise their own language at national, regional and EU level. These recommendations should aim at combating marginalisation of disadvantaged linguistic communities. In pursuing these recommendations, proposals could identify weaknesses of the multilingual policies in the EU (explicit and implicit) and share best practices from other multilingual countries across the globe. In their design, proposals are encouraged to involve young people from the very beginning with a view to grasping their views and perceptions as regards to multilingualism in the EU as well as the most suitable ways to protect their native languages.
Remarks
This destination adopts a people-centred perspective and places cultural heritage and the cultural and creative industries at the very heart of the European economy and its sustainable development. European R&I activities under this destination will support and strengthen European cultural heritage and cultural and creative industries essentially under three areas:
Green: Europe’s cultural heritage and its cultural and creative industries need to share their responsibilities for adapting to the consequences of climate change, and mobilise their resources to support European citizens and societies for an inclusive, socially and culturally sustainable climate transition. A participatory approach to European cultural heritage and digital transformations in the preservation of tangible and intangible heritage will guide new endeavours.
R&I actions will focus on, for example, supporting the cultural and creative industries to turn the challenges of the climate transition into opportunities, and become drivers of an inclusive societal transition. R&I actions will foment the development of new environmentally friendly technologies and methods to manage, restore and preserve cultural heritage, with a view to making Europe a world leader in sustainable management of cultural heritage. R&I will also strengthen our capacity to manage anthropogenic threats. Support to the New European Bauhaus initiative is part of this area, integrating the core New European Bauhaus values of sustainability, inclusion and aesthetics.
Digital: The digital transition promises enormous opportunities for Europe’s cultural heritage and cultural and creative industries, but also serious challenges. It is important to ensure that, through the digitisation, EU citizens benefit from cultural heritage and be enabled to contribute to its enrichment. Digitisation should also provide new training opportunities on creative industries for young citizens in less populated areas.
R&I actions will focus on, for example, innovative approaches to empower the cultural and creative industries, including its many micro enterprises, to reap the benefits of using digital technologies, creating more appealing and valuable products, services and experiences for its users. R&I actions will deepen our knowledge on what, how and why digitised and digital cultural heritage may be exploited, reaping the benefits while avoiding the many pitfalls, and creating societal value. Collaborative platforms for cultural heritage and cultural and creative industries will be supported. A dedicated call, namely HORIZON-CL2-2023-HERITAGE-ECCCH-01, will support the establishment of a digital European cultural heritage collaborative space, including a cloud platform for European cultural heritage institutions. Such platforms will strengthen the collaboration and co-creation among cultural heritage institutions and with other stakeholders in the cultural heritage domain, widen access for citizens and strengthen research. Please consider below some key characteristics and specific conditions of the call. Also, cooperation between different actors within the cultural and creative industries and between the CCIs and other economic sectors and industries will be strengthened, creating new market opportunities for CCI stakeholders.
Innovative: To an ever greater degree, creative and cultural aspects drive socio-ecological innovation, participatory democratic processes and economic growth. Successful new digital and physical products and services need to be appealing and attractive, adapted to cultural particularities. Similarly, societal transformations such as the green and digital transitions depend on behavioural changes, which are largely based on changes in lifestyle, culture and perceptions. In such processes, the human is at the centre, and cultural heritage, the arts and the cultural and creative industries are key.
R&I actions will cover a variety of subjects, such as strengthening the innovation capacity of the cultural and creative industries, and their capability to act as innovation engines. Actions will focus both on cultural heritage and cultural and creative industries holistically, as an innovation ecosystem, and on specific CCI sectors such as music, filmmaking and video games. Actions will also foment innovation in cultural tourism, as well as explore innovative connections between cultural expressions and democracy and politics. Actions will also support the development of new innovative technologies and methods to restore, preserve and manage cultural heritage, as well as re-inforce the role of Europe’s cultural heritage in promoting European values among EU citizens and abroad.
The innovation ecosystems created and nurtured by the Knowledge and Innovation Communities (KICs) of the European Institute of Innovation and Technology (EIT), in particular the KIC “EIT Culture and Creativity”, may contribute to innovation actions under this destination, and should as appropriate be considered.
In line with the Commission priorities, R&I actions under this Destination will help promote the European way of life, contribute to achieving the Green Deal goals and support an economy that works for people. They will contribute to the New European Bauhaus[[The New European Bauhaus initiative was launched by European Commission President von der Leyen in her State of the European Union speech autumn 2020. More information here: https://europa.eu/new-european-bauhaus/index_en]] initiative, to reaching the UN Sustainable Development Goals and to building a stronger, more participatory and crisis-resilient society and economy. They will support the realisation of the full potential of cultural heritage, arts and cultural and creative industries as drivers of sustainable innovation and a European sense of belonging.
The topics under the call HORIZON-CL2-2023-HERITAGE-ECCCH-01 aim at supporting the establishment of a digital European cultural heritage collaborative space, including a cloud platform, and contribute to the vision and objectives of the Commission[[Recommendation (EU) 2021/1970 of 10 Nov 2021 on a common European Data Space for Cultural Heritage.]]. For the purpose of this call, the collaborative space will be referred to as the “European Collaborative Cloud for Cultural Heritage” (ECCCH).
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